The article is devoted to an actual problem – the use of mind maps, an innovative way of organizing information, in the educational process of an elementary school. The possibility of using mind maps in the educational process has been investigated. The relevance of using mind maps in today’s conditions is described, the advantages of using this technology in educational institutions are analyzed. A review of the literature of foreign and Ukrainian scientists was made, a conclusion was made about the lack of research on mind maps as a means of intensifying the educational process in Ukrainian language classes in primary school. The method of using mind maps in native (Ukrainian) language lessons in the 3rd grade is described. The results of an experimental study are presented, the effectiveness of the proposed method using memory cards is proven. The study showed that the method of using mind maps in Ukrainian language lessons in primary school is useful, effective, and interesting. Mind maps make it possible to properly learn educational material in a concise verbal and figurative form, because they reflect the natural way of thinking of the human brain, correspond to the structure of human thinking (associative, visual, hierarchical). It was concluded that the use of mind maps in native language lessons in primary school contributes to the intensification of the educational process. The possibility of using mind maps for learning any language, as well as for other educational subjects, was noted. Prospective directions for the use of mind maps, in particular for teaching children with dyslexia, have been determined. Keywords: innovative technologies, intensification of educational process, language lessons, mind maps, primary school.